Find customer truth
Separate observed behavior from assumptions and identify the job worth solving.
Build the model first.
Make stage one count.
zeroth.work turns early evidence into connected business model decisions
your team can test, defend, and own.
Frame the opportunity
Define the market shift, target customer, urgency, and outcome that create the opening.
Design the model
Connect the offer, channel, revenue, delivery, cost, and partner choices.
Prove the economics
Make pricing, acquisition, retention, margin, and scale assumptions testable.
Map the right to win
Tie advantage to evidence, capabilities, assets, and choices competitors cannot easily copy.
Commit to stage one
Leave with a business model thesis, open risks, and the next experiments to run.
CLEAR ACCESS. NO AUTO-RENEWAL.
Thirty days to turn uncertainty
into an owned business model
Pay once on Base. Use every workstream, generate the core artifacts, and return to the same wallet-owned workspace for 30 days.
Stage Zero Access
100 USDC
30 days / wallet
One focused month to turn an uncertain opportunity into an owned business model.
Start stage-zero workWhat's included
Six specialist model workstreams- Persistent wallet-based workspace
- Business Model Thesis and assumptions ledger
- Right-to-Win Map and stage-one execution brief
- Downloadable notes, diagrams, and PDFs
- One direct payment on Base; no auto-renewal
Access is tied to the paying wallet. Network fees may apply. Payment does not renew automatically.
The model starts
with better questions.
What is zeroth.work?
zeroth.work is a stage 0-to-1 business model workbench. It helps founders and venture teams turn customer evidence, market signals, and operating assumptions into a model they can test and own before committing to a build.
What does stage zero mean?
Stage zero is the work before execution: identifying customer truth, framing the opportunity, designing how value is created and captured, testing the economics, and establishing a credible right to win. Stage one begins when those choices are clear enough to fund and build.
Can I use it for commercial projects?
Yes. Your session outputs, assumptions ledgers, business model theses, right-to-win maps, and execution briefs are yours to use in commercial work, investment discussions, and operating plans.
Who is zeroth.work for?
It is for founders, product leaders, venture studios, and corporate innovation teams working through an unproven opportunity, a new business, or a business model that needs to be reset.
What does it mean to own the business model?
Ownership means your team can explain every important choice, show the evidence behind it, name what remains assumed, and decide what would change the model. The output is not a generic canvas; it is a traceable thesis your team can defend and revise.
Own the model.
Then win the business.
Do the customer, economics, and right-to-win work
before product execution makes change expensive.
